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by Samantha Noble on 23rd November 2010
Google is to run Promoted Tweets from Twitter in its real-time searches from next year.
The service was launched in the US this month and is expected to make its debut in the UK during 2011, reports Marketing magazine.
It works in a similar way to the pay per click services provided by Google Adwords, with tweets appearing at the top of results pages under a "promoted" label.
A Google spokesman said: "Twitter is pioneering advertising against short-form content, so it was a natural starting place for us."
Twitter is reported to be in talks with a host of big companies, including Sky, Vodafone and Sony about being the first organisations to utilise the new marketing channel when it arrives in Britain.
The social networking site is currently testing out a new Directory tab, which provides users with advice on accounts they may be interested in following and lets them browse through the various categories of individuals and companies signed up to the website, reported Search Engine Land.