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by Samantha Noble on 15th September 2010
Social media website Twitter is undergoing a major revamp, in a move which will make it easier for advertisers to gain benefit from the microblogging service.
In the most significant redesign since the launch of the site four years ago, the main Twitter.com page is now divided into two panes, one of which contains regular tweets and the other featuring multimedia content.
Evan Williams, Twitter's chief executive and co-founder, told BBC News that the new content will benefit companies which utilise SEO services, as users are more likely to be engaged by the site and will come back more often.
He also pointed to the fact that companies such as film studios will now be able to display video trailers on Twitter.com.
"You can now take a simple short tweet and get more context and information in less time … There was a lot buried underneath Twitter and now we are bringing all of that to the surface," Mr Williams explained.
Last month, the site introduced a new official Tweet button application, which makes it easier for web users to share online content via Twitter.