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by Oliver Ewbank on 2nd August 2010
Twitter is launching a new tool that will give its users a list of accounts the site believes are relevant to their interests.
The ‘Suggestions for You’ software was rolled out last week (July 30th 2010), with several factors being taking into account when making recommendations, such as the people and organisations being currently followed by a user, reports Search Engine Watch.
Companies employing link building services were advised that the move is the latest attempt by Twitter to encourage its users to find more people to follow.
Last month, the social networking site began showing usernames and accounts in response to name-based searches.
In a recent blog post by Matt Owen, social media producer at Econsultancy, companies using Twitter were encouraged to first find relevant accounts to follow themselves and then retweet any interesting information they come across to their own followers.
“Every conversation has value and the possibility of lead generation, so be proactive and friendly,” Mr Owen said.