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by Stephen Logan on 29th January 2010
Google’s strong brand image is a major reason why marketers can expect higher quality leads if their site is naturally listed in the search engine’s results pages, according to one industry source.
Sam Tilston, online marketing director and SEO expert at Zoombits.co.uk, explained that consumers find such links more trustworthy than paid listings, which comes from a belief in the system they are using.
He remarked: "The Google brand is one of the strongest in the world and having a website listed in the natural search results associates that site with the Google brand."
These comments follow research by Marketing Sherpa, which indicated that the search engine gives significantly higher quality and quantity of leads than rival companies.
Mr Tilston added that people considering the delivery of their professional SEO services should try targeting long-tail keywords, which incorporate multiple words and yield high quality leads.
The example he gave was for a firm to optimise for "buy blue candle" rather than "candle".