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by Oliver Ewbank on 31st January 2011
In order to get the best possible return on investment (ROI), companies need to recognise the importance of new ways of marketing themselves.
According to Search Engine Land, traditional metrics that show ROI – such as sales, brand awareness and consumer attitudes – are no longer adequate on their own.
This may suggest pay per click services or other new methods could be more appropriate.
Customer lifetime value is now seen as one of the best ways to measure long term ROI, the news source notes, which tells firms in monetary terms what the value of a customer is for the lifetime of their relationship with the marketer.
The Colombia Tribune recently looked at the benefits of online marketing and suggested it is important for companies to build up a solid reputation over time.
It can take longer than some people realise to establish a good connection with customers but the article suggested this is worth the effort.