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by Stephen Logan on 5th March 2010
Firms have been offered advice on how they can ensure that their internet marketing campaigns deliver the best results.
The Wall Street Journal has advised that if companies want to get the most out of their pay per click services, they need to keep an open mind when it comes to picking keywords.
Alhan Keser, a search engine marketing specialist at Blue Fountain Media, explained that the trick is to avoid selecting only a firm’s name and the name of its competitors as keywords.
"Talk to customers, see what words they use when they search for your products," he advised.
The publication also suggested making use of Google’s Suggestion tool, which can help enterprises to focus on the most appropriate keywords for their purpose.
At the end of last month, Jim Kendall told the Daily Herald that the amount of money companies spend on pay per click advertising will determine how well their website ranks on search engine results pages.