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by Stephen Logan on 7th April 2010
Yahoo! has discussed some of the most important factors businesses need to consider when trying to improve their search engine rankings.
Discussing the matter on its Search Marketing blog, the organisation draws attention to the Ranking Factors publication regularly composed by SEOmoz.
In this, industry experts compiled a list of the things they considered to be most important for SEO services in 2009.
While keyword-focused anchor text from external links took the top spot, external link popularity was placed second.
Diversity of link sources came in third place and keyword use anywhere in the title tag took fourth position.
Finally, the trustworthiness of the domain, based on link distance from other trusted websites, completed the top five.
"All but one of the top five ranking factors is related to links. Ask any SEO and he or she will tell you emphatically that inlinks are the essential factor to ranking well," Yahoo! states.
Last week, Stuck On reported that longtail keywords are essential for search purposes, as they allow groups of words to be optimised.