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Keyword research and management tools are among the most effective things to use when optimising a website, according to a Yahoo! blogger.
Writing on behalf of the search engine, Laura Lippay commented that there are a number of "stellar" tools that can be used to help with site search engine optimisation (SEO).
In addition to keyword tools such as Google’s free Adwords program, she recommended that SEO companies and other search professionals take advantage of search engine cached pages and other free online marketing tools.
Ms Lippay recommended those who are looking to improve their link building try out different applications and services to discover which work best for them.
The Search Alliance Initiative set up by Microsoft’s Bing search platform and Yahoo! is benefiting both engines, figures published earlier this month revealed.
According to the Yahoo! Search Marketing Blog, the alliance helps online operators reach up to 150 million searchers.
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
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