Start-up ‘Plans to Use PPC’

by Stephen Logan on 22nd February 2011

Internet marketing is a good way for new businesses to advertise themselves and this has been recognised by a company in Gloucester, US.

Entrepreneur Lily Linquata has just set up a general store and now wants to implement PPC services in order to gain more customers, the Gloucester Times reports.

She says Google's pay per click options could drive traffic to her online offering, while she plans to team this with social media marketing to gain a large consumer base.

Ms Linquata will set up a blog on her site to give a "soft sell" approach that customers can relate to and the posts will help her to enhance her products, she hopes.

In the future, the business owner might consider targeting the mobile web market, as Century City News recently advised firms this is set to grow in popularity, suggesting they introduce marketing techniques and allocate a budget to deal with the development.