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by Stephen Logan on 14th January 2010
An industry source has suggested that many companies have been able to drive revenue using social media website Twitter.
Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, highlighted the examples of DellOutlet and @NakedPizza.
He claimed that the former has sold $6.5 million (£3.99 million) worth of computer equipment as a result of activity on the microblogging platform, while the latter sustains 20 per cent of its business from the service.
Mr Falls explained: "It’s going to vary from business to business, but you can monetise your Twitter efforts. These are just two proof points for that argument."
However, in his view, Twitter itself has missed the opportunity to make a "hugely profitable business model", because it waited too long to start charging for services.
He noted that it will be a challenge for the site to drive revenue while holding on to its image as a free user community.
This week, the company announced that it is actively seeking new staff to focus on monetising its business.