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by Oliver Ewbank on 16th February 2011
Online marketing efforts can include social networks, but this should only make up a small part of a company's attempts to advertise itself.
A piece from news.com.au advised users of SEO services and others on how to make the most of Twitter.
Social media strategist Emily Doig warned: "Twitter, like Facebook is a small element to a social media strategy, actually it's an even smaller element of an online marketing strategy."
And those that believe such sites act as a "magic potion" to their marketing problems face disappointment, as they should be aware it takes hard work and long-term efforts to complete the process, the news source adds.
The suggestions follow a piece from the Bellingham Herald, which advised businesses to recognise the important of social networking and ensure they create a strong presence on such platforms, as well as combining this with other forms of marketing services or products online.