SMEs ‘to Increase Pay Per Click Spending’

by Lucy Griffiths on 8th July 2010

A considerable number of small and medium-sized enterprises (SMEs) are planning to increase their spending on web advertising in the future.

Marketing firm B2 Group has conducted a new survey which shows that 40.4 per cent of SMEs are aiming to up their spending on online marketing, with 13.3 per cent declaring that their additional investment will be on pay per click services.

Andrew Colwell, marketing director at B2 Group, told Marketing Week that the fact many businesses are looking to up their advertising budgets is good news after the difficulties of the recession.

"It’s a very positive statement that SMEs are looking to increase spend on going out and winning new business," he said.

Around one-quarter of the firms surveyed said they would be putting more money into email campaigns, with 16.6 per cent preparing to increase their direct marketing budgets.

According to a recent report in the Herald, businesses in the UK already spend proportionally more on pay per click advertising than their counterparts in the US.