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Online businesses should make sure their websites are optimised for mobile phones as a growing number of people shop via the devices.
According to recent research from the Mobile Marketing Association, 67 per cent of European consumers will be using their phones to aid them with their Christmas shopping this year.
While one-quarter will be searching for gift ideas though the devices, one in 20 will be making online purchases on their internet-enabled phones.
Reacting to the findings, Graham Charlton, senior reporter for digital marketing website Econsultancy said ever-increasing sales of smartphones means this market is likely to continue to grow.
"Just the very fact that people have smartphones means that more people will be inclined to shop online," he stated, adding that the iPhone has made it especially easy to use the internet on the move.
Mr Charlton added the increasing number of retailers launching mobile shopping sites is also helping to drive this trend.
Oliver Ewbank
Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.
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1 Comment
Christina Pappas 13th December 2010
We are seeing the same thing. The number of readers accessing digital catalogs from their iPad actually surpassed iPhones in just a short time. In response to this trend, we enabled clients to add links that allow people to shop from mobile. This is through the catalog and the marketer only needs to make one that is automatically converted for best viewing on the device accessing it.