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by Lucy Griffiths on 22nd October 2010
Online companies can increase their sales this Christmas by providing special offers to consumers.
This is according to Heidi Spector, a member of the Google retail team, who explained that savvy shoppers have become used to looking for coupons and extras like free shipping when they are making online searches.
She said that users of SEO services should be looking to provide such offers to potential customers, coming up with creative strategies to encourage sales.
"Google saw search volume related to coupons increase by 30 per cent during the 2009 holiday shopping season, as consumers became even more active in searching for deals than during the rest of the year," Ms Spector noted.
In a recent blog post, Katrina Kurnit, a member of the Inside AdSense team at Google, explained that placement targeting could be a good way of attracting festive shoppers.
She said that such advertisements are designed to reach a brand's target audience.