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Many consumers in the UK headed to the internet to carry out their Christmas shopping, spending more than they expected to in the process.
Research from Intersperience found this was true for 35 per cent of shoppers, who splashed out more than they were intending to via the web.
Chief executive Paul Hudson explained the harsh weather was a factor in this, as many people could not get out to the high street.
This is the second winter in a row that heavy snow has been seen across much of the UK, which may encourage businesses to invest in SEO services to ensure they have a good online presence for consumers who opt for this method of shopping.
Mr Hudson said: "Over the years our surveys show that people always spend more than they intend to."
And a recent study from eDigital Research also noted a rise in people shopping online, with 86 per cent of consumers logging on to the web on December 25th and 26th.
Mike Essex
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
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1 Comment
Jonathan 14th January 2011
True! It’s stands to reason that if more of the money that we spend is being spent online, then the main competition between retailers will be online. SEO is one of the key tools to help companies compete online, and so the number of companies engaging SEO services should rise as online shopping rises.