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by Mike Essex on 11th May 2010
Marketing professionals are being told that search engine optimisation will eventually become the dominant channel online and offline, according to a specialist software company.
Last week, a survey of internet merchants by Practical eCommerce revealed that 95 per cent perceived this method of promotion as important to their businesses.
For Tom Deners, director of marketing at Wordstream, it will "become the most cost-efficient and broadly effective" means of marketing, which might please professionals who already employ professional SEO services.
He also predicted that social media would play an important part in the future of networking and brand building.
"Every form of marketing helps supplement and amplify every other form of marketing when done properly," he added.
According to the survey, 82.8 per cent of businesses had optimised their websites for search engines such as Google, but 11 per cent of respondents in Practical eCommerce’s poll indicated that their online offering was not set up to utilise SEO.