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by Samantha Noble on 5th November 2010
Businesses redesigning their websites should consider the role of their SEO strategies when creating a new-look layout.
This is the advice of Search Engine Land contributor Ian Lurie, who explained that experts in SEO services should be part of the design team when a website is being given a makeover.
"Make it clear to everyone that they're all the design team and they're all responsible for the timely launch of a quality site," he advised.
Mr Lurie said this will provide a good balance between coming up with a good-looking page and one that fulfils the company's SEO requirements.
He added that it is rare to see a balanced design team with an SEO element "fail to produce a fantastic site".
In a recent article on the same website, columnist Evan LaPointe said businesses that run effective SEO campaigns should have a good idea about what changes they can make to please their customers.