SEO ‘Should Be Considered in Website Design Process’

by Samantha Noble on 5th November 2010

Businesses redesigning their websites should consider the role of their SEO strategies when creating a new-look layout.

SEO 'Should Be Considered in Website Design Process' This is the advice of Search Engine Land contributor Ian Lurie, who explained that experts in SEO services should be part of the design team when a website is being given a makeover.

"Make it clear to everyone that they're all the design team and they're all responsible for the timely launch of a quality site," he advised.

Mr Lurie said this will provide a good balance between coming up with a good-looking page and one that fulfils the company's SEO requirements.

He added that it is rare to see a balanced design team with an SEO element "fail to produce a fantastic site".

In a recent article on the same website, columnist Evan LaPointe said businesses that run effective SEO campaigns should have a good idea about what changes they can make to please their customers.

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.