SEO Services ‘Should be Aware’ of Google Auto-translation

by Stephen Logan on 4th March 2010

Businesses need to be aware of Google’s new auto-translation service as it is likely to take off in the future, one expert believes.

Sam Tilson, an SEO expert and marketing director for Memorybits.co.uk, pointed out that SEO services will still have to ensure that websites are located by foreign users if they are to be translated.

This means that firms should try and get some foreign language or keywords into the text of their pages, so that they appear in the result pages of search engines in other countries, he continued.

"For this reason SEOs will have to take into account the fact that their sites could gain additional traffic if they enable their search to be found in China," Mr Tilson said.

Google announced that it is introducing the polyglot translation service on its official Google Chrome blog and stated that it can only be used in conjunction with the internet browser.