SEO ‘needs to be about quality as well as ranking’

by Oliver Ewbank on 24th September 2010

Driving traffic to a site through search engine results is just one aspect that needs to be considered by SEO services, an expert has suggested.

Writing for the Search Engine Journal, Bharati Ahuja explained that ensuring the content published is of a high quality can be just as important.

Attracting visitors to a site can be achieved through having good content which not only relates to the firm itself, but also future trends the industry as a whole and, explained Ms Ahuja.

Producing such output will likely see it receive links from other sites, which will help web users to find the content.

Placing appropriate images on a piece with an image tag that can be picked up by the search engines is another way of getting traffic without relying solely on text.

"The social media fever which is catching up like wild fire and is a great option of getting inbound traffic if managed in a systematic and a focused manner," the writer added as another potential method of pushing up hits.

When deciding which keywords to focus on, Daniel Scocco wrote for the publication that research needs to be carried out and updated regularly to test the effectiveness.