Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Stephen Logan on 10th March 2010
It is important that businesses know how to promote themselves on the internet to drive traffic to their website.
This is the opinion of chief executive officer and founder of Blue Fountain Media Gabriel Shaoolian, who said that before they associate themselves with a company, people are bound to research the organisation.
This means that SEO marketing services may be the perfect way for businesses to ensure they have a positive web presence and reduce the chances of users discovering any negative comments.
Mr Shaoolian said: "In the past, companies only had to worry about bad coverage in the press or on television; today, the internet has opened up thousands of platforms where your company’s name can be attacked."
He added that people will often search for the names of key employees and executives when researching a firm.
Speaking at the Technology For Marketing & Advertising 2010 event recently, Darren Dutton, business director at Marketing.co.uk, said that enterprises are increasingly extending their marketing campaigns to include social media portals.