SEO Expert Tackles “Myths”

by Stephen Logan on 14th May 2010

An expert has revealed more "myths" about search engine optimisation in a bid to offer clarity to interested parties, including marketing managers.

Stephan Spencer has followed up a previous feature for Search Engine Land on the subject with a new rundown of what he perceived as popular misconceptions.

Among the latest issues to be addressed, which could interest marketing professionals who use professional SEO services, is the idea that websites with plenty of links might need to add more.

He stressed that older links can actually indicate authority in the mind of a user or potential customer whereas newer ones might give the impression of freshness and that it is important to find a good mix of both.

Another point that could be relevant to marketers is his insistence that SEO is "not a bolt-on" and when a website goes live optimisation should be at the forefront rather than added at a later date.

Last month, the expert pointed out that even myths that go away can re-emerge to confuse professionals about how to approach optimisation.