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by Andy Williams on 1st June 2010
Marketing professionals are being told that providing plenty of content offers more ways to be found by search engines and thus ranked higher on results pages.
Matt Cutts, head of Google’s webspam team and SEO services specialist, told an audience at the Dublin Chamber of Commerce this week to cast light on how to improve a business’s profile and prominence to internet users, the Irish Times reports.
He offered advice to smaller firms looking to make the most of online opportunities by suggesting that such enterprises should create a niche that gives them a reputation and brand notoriety.
Furthermore, he told marketing professionals of the importance of making a site faster to enable it to be seen by a larger audience.
Mr Cutts joined Google as a software engineer in January 2000 and wrote the first version of its family filter SafeSearch.
He has spent the last several years working on the interface’s search quality and webspam.