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by Stephen Logan on 8th September 2010
Companies running SEO campaigns need to have strategies that make the most of the potential of real-time search.
This is according to Econsultancy blogger Andy Betts, who explained that the recent launch of Google Realtime Search is inspired by Twitter and follows on from the arrival of Bing Social.
He said the ability to follow ongoing web discussions and get updates about relevant results in the Google offering marks a new chapter for professional SEO services.
"Real-time search is already having an impact on SEO as fresh/real-time content leapfrogs relevance, especially for news-related searches," Mr Betts stated.
"SEO companies now have to ensure they optimise for fresh content."
He added that real-time search is still a developing service that is likely to continue to evolve.
Last month, Google announced that the changes to its Realtime Search function include a new website dedicated to the service.
The homepage will include location-specific news and updates for users to take advantage of.