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Companies running SEO campaigns need to have strategies that make the most of the potential of real-time search.
This is according to Econsultancy blogger Andy Betts, who explained that the recent launch of Google Realtime Search is inspired by Twitter and follows on from the arrival of Bing Social.
He said the ability to follow ongoing web discussions and get updates about relevant results in the Google offering marks a new chapter for professional SEO services.
"Real-time search is already having an impact on SEO as fresh/real-time content leapfrogs relevance, especially for news-related searches," Mr Betts stated.
"SEO companies now have to ensure they optimise for fresh content."
He added that real-time search is still a developing service that is likely to continue to evolve.
Last month, Google announced that the changes to its Realtime Search function include a new website dedicated to the service.
The homepage will include location-specific news and updates for users to take advantage of.
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
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1 Comment
skeptic 15th September 2010
>> ‘Must Adapt to Real-Time Search’
tad overbearing and self-promotion?
just because it’s new, doesn’t mean there’s any ROI for the work.