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by Oliver Ewbank on 2nd February 2011
Bloggers using the web to express their opinions or knowledge on certain matters may know little about SEO.
According to the Huffington Post, there are some who are obsessed with the topic, while others just ignore it because they don't know where to start.
Kim Mance writes: "[They] don't understand it and feel very overwhelmed by trying to figure [it] out."
Such people may benefit from SEO services, which would allow them to concentrate on their writing and leave the expertise to professionals who understand the subject.
Ms Mance reveals she even created a short play about the dilemma faced between those who believe they have to choose between writing quality content and ensuring it can be found via SEO methods.
Individuals who do take on an SEO campaign should be sure to allow plenty of time for it to succeed, as Search Engine Watch recently noted it this should be viewed as a long-term investment.