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by Oliver Ewbank on 15th November 2010
Companies looking to extend the reach of their website have been advised about the usefulness of SEO.
Writing for Search Engine Land, columnist Stephanie Hobbs said the use of SEO services can help organisations to better promote their sites in local search results.
She added that it is highly worthwhile for companies to have an effective online strategy in place.
"There's really no excuse for a local business not to have a website and no shortage of potential customers who will visit a business' site when looking to make a purchase," Ms Hobb advised.
She went on to explain the best websites will have well-written content that is frequently updated, while they should also be designed in a visually appealing manner.
In another recent article published on Search Engine Land, commentator Chris Silver Smith said companies should conduct research into what keywords to employ before getting underway with SEO campaigns.