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by Oliver Ewbank on 25th January 2011
Search engine optimisation can be baffling to some businesses that are used to dealing with traditional marketing methods.
According to an advice column in the Las Vegas Sun, this can lead certain people to completely ignore the internet in an attempt to shy away from the challenge of SEO and pay per click.
"These hurdles also provide an easy excuse for sitting on the sidelines or posting a web page that is little more than a glorified brochure," the article warns.
Expert SEO services may be one way for people to overcome these worries and ensure they stay on top of the latest advertising trends.
The news source says people need to compete and "their days may be numbered" if they fail to recognise the importance of online marketing.
Business Insider recently made similar comments, claiming those who do not pay attention to their SEO efforts risk looking foolish in the long run.