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by Samantha Noble on 2nd June 2010
Marketing managers are being told that the biggest obstacle to success with search engine optimisation is that teams do not communicate with those in charge of other avenues of online promotion.
Writing for Search Engine Watch, Gareth Owen – who sits on the boards of the Internet Advertising Bureau and the Institute for Practitioners in Advertising – said that interaction with marketers focusing in different areas can help facilitate a better return overall.
Those looking to use professional SEO services were advised that affiliate campaigns, as well as display adverts and even using social media can all boost search result rankings.
For example, he said that companies with a display team could be contacted to see if a site can host press releases or product reviews that carry backlinks.
Although Google have yet to support this claim, the expert added his weight to the consensus that networks like Facebook offer benefits to SEO campaigns.
Mr Owen said that search marketers may want to get in touch with those running social media promotions as they can identify "key influencers" to help engage with users.