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by Stephen Logan on 25th February 2011
Online marketing efforts should focus on SEO as well as the social element of advertising.
This is the advice of a piece from Search Engine Watch, which tells users of SEO services and others they need to use an array of channels to engage with their customers.
"Businesses are quickly realising that optimising and leveraging these social channels are only going to grow as an integral part of their marketing efforts, in addition to their existing [SEO] strategies," it notes.
Consumers are spending the majority of their time on social networks, so the platforms are not something firms can afford to ignore.
And search engines are picking up on these trends, with Google and Bing now using social signals from Facebook and Twitter to establish how relevant content is.
The Bellingham Herald recently advised it is important for companies to give something back to the online community when using social networks, which could involve interacting with "friends" or "followers".