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by Oliver Ewbank on 17th February 2011
Paying attention to search trends can lead to some interesting findings, as Google's official blog explains.
It suggests there has been a "major spike" in traffic related to the Academy Awards – also know as the Oscars – since nominations were recently announced.
This may be of interest to users of SEO services, as the trend shows four of the top-ten trending search terms in the US were linked to the event on the day the nominees were announced.
"We can't say for sure what will happen this year, since searches can only reflect what people are interested in," the blog notes, however it can be interesting to view the trends as they unfold.
When considering last year's winners, some may believe the trends predicted the victors, as many of the popular searches received awards at the Oscars.
Exploiting trends may allow companies to make the most of their online marketing efforts and it could be worth exploring the current developments.
This year's awards will take place on February 27th and are hosted by Anne Hathaway and James Franco.