Search Marketers Can Utilise User Generated Content, Says Expert

by Lucy Griffiths on 10th May 2010

Search marketers are being told to utilise user-generated content in a bid to optimise their company’s position on results pages without being constrained by time.

Writing for Search Engine Land, Brian Klais indicated that under-optimisation could be a problem for professionals, who might use SEO services, unless they make use of other available alternatives that may make the task easier.

He noted that leading brands have begun to embrace consumer-generated content within strategies to boost their online profile.

Furthermore, he pointed out the benefits of allowing query users to use a company’s own search field to find a particular piece of information, which it is claimed will benefit the consumer and the organisation’s rankings.

Meanwhile, Google’s official blog has also drawn marketers’ attention to its new mobile interface.

It hopes to tap into the increasing market for handheld internet usage, driven mainly by the growth of smartphone brands, such as the iPhone and Blackberry.