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by Stephen Logan on 18th March 2010
Yahoo! and Microsoft’s Bing search platform are each benefiting well from the two companies’ Search Alliance initiative, according to figures reported on the Yahoo! Search Marketing Blog.
A collaborative effort between Microsoft and Yahoo! aims to combine the pair’s search practices into a unified advertising network, which may provide new link building, optimisation and display possibilities for marketing managers.
The blog post’s claim that Yahoo! has "chosen a good ally" relates to Bing’s share of the online search market, which Nielsen placed at one-eighth in February.
More than 1.1 billion searches were conducted on Bing during the month – almost as many as Yahoo!’s 1.3 billion, a 14 per cent market share.
In a previous blog post commenting on the Search Alliance in February, Yahoo! explained the broad benefits that it believes online operators will receive through the initiative.
"The alliance will help you reach up to 150 million searchers and get approximately 62 per cent more search volume than on Yahoo! alone," readers were told.