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by Lucy Griffiths on 4th October 2010
Companies which are planning to enter the paid search market have been advised that now is the perfect time to do so.
According to Search Engine Land commentator Josh Dreller, those businesses which have just started to employ pay per click management services have chosen the right moment.
"You're lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed," he told them.
Mr Dreller went on to point out that the new AdWords Campaign Experiments (ACE) tool, which is still in being trialled by the search engine, has the potential to make testing easier to carry out.
Last month, Google announced that ACE is to be rolled out globally following successful trials in the US on the tool, which runs experimental campaigns alongside established ones to highlight the differences between key metrics.