Rich Snippets Might Be Good Marketers

by Lucy Griffiths on 28th April 2010

Marketers might be able to make use of Google’s new tool that offers a snapshot of a website.

The Official Google Webmaster Central Blog noted that its rich snippets feature, which is becoming available internationally, could allow people to see additional facts and data from a site beyond the normal search results.

It used the example of recipes that were showcased on its search engine to let users determine if it is the page they were looking for.

Google has published a how to guide for those businesses wishing to use the tool for their online offerings.

Webmasters are encouraging individuals to look at the information and the different range of snippets that could be available to firms wanting to reach as many people -rep as possible.

Its experts said they were working hard to expand Google’s coverage and include more pages and news of this new tool might interest marketing managers looking to get the most from its strategy, including those who use SEO services.