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by Stephen Logan on 3rd February 2011
A revised extension on AdWords could benefit businesses, allowing them to be found easily by visitors searching for their companies.
Users of pay per click services may be familiar with the previous location extensions format, which was launched by Google in 2009 and allowed them to attach business addresses to advertisements.
But this has now been updated so such ads can show directly on the map via an integrated information on the search engine's Place Search map.
A blue pin will mark out the company in question and it is hoped potential customers will therefore find local firms more easily.
"Rather than seeing multiple addresses and maps on the page, your customers can see all relevant, nearby locations in one place with quick links to get directions on Google Maps," it explains.
Search Engine Watch recently stated local search results are increasingly important, so this may well be a way to make the most of the development.