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by Mike Essex on 27th August 2010
Google Realtime Search has undergone a number of refinements.
Users of SEO services were informed that the enhancements include a dedicated new website for the service, with the homepage set to include location-specific news and updates.
A new 'conversations view' feature will allow users to follow a discussion on the real-time web from sites such as Twitter.
Dylan Casey, product manager for Google Realtime Search, explained that it has previously been difficult to follow what is happening when a single tweet sparks a series of replies, but the new feature helps to address that.
"We organise the tweets from oldest to newest and indent so you quickly see how the conversation developed," he said.
Google Alerts has also been modified so companies can get updated any time their selected topic appears on Twitter or another short-form service.
Earlier this month, comScore revealed that Twitter usage by Europeans grew 106 per cent in the 12 months after June 2009.