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Stephen Logan

Redefining Search Engine Preference with BlindSearch

8th Jun 2009 News, Industry News | 1 Comment


With the three major search engines battling for brand domination, the actual rankings and results are becoming increasingly overlooked. So how do you go about picking the search engine that genuinely provides the results you want on demand each and every time?

Well that is where BlindSearch comes in. It’s not bulletproof, particularly when it comes to searching for local sites (as I tried), however it does give a decent and completely blind interpretation of which search results are best for your needs.

To use this service you just need to type in any search query. It will then provide the top results – as shown on the actual .com versions of each engine – and quite simply you choose the one that you prefer. Once selected, BlindSearch will then show you which engine you chose. Statistics for it are currently offline to iron out some glitches, but it’ll certainly be interesting to see the final outcome.

BlindSearch results for Portsmouth, UK

BlindSearch results for Portsmouth, UK

As you will see from the above image, I selected the middle column, which ultimately turned out to be Bing. If completely honest, I was swayed towards Google too, but felt that Bing’s was just strong enough; needless to say, not particularly impressed with Yahoo’s efforts on this one.

There’s nothing particularly scientific or extraordinary about this little social experiment. However, it may well show that we are perhaps more inclined to use search engines as a reactionary thing, rather than actually deciding which one is in fact more customised to our own requirements.

The vast majority of Internet users still stick rigidly to Google and use it almost out of habit. But with the emergence of Bing from the ashes of Microsoft Live, along with early forerunner Yahoo, the alternatives are out there, we just have to make more of an effort to find them.

Use it yourself and see what your selection throws up; I know I’ll be using Bing far more now as a result.

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About the author

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

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