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by Samantha Noble on 3rd September 2010
The possibilities of and opportunities provided by realtime search will become clearer as the service becomes more established, it has been suggested.
Last month, Google told users of professional SEO services that it is enhancing its realtime search function, with a new dedicated webpage being launched.
Jake Hird, senior research analyst at Econsultancy, said that few people know how realtime searches are being indexed at the moment, meaning that marketing via the service is something of a "grey area" for companies to deal with.
He went on to forecast that search marketing techniques will develop as the way realtime search works becomes more obvious.
Mr Hird added that online companies should continue to work hard on managing their search visibility in the meantime.
"They need to be taking everything into consideration, whether or not it's static, like natural results, or real-time search results or paid search results," the commentator suggested.