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Almost a quarter of the purchases made in the UK during December will happen online, it has been forecast.
According to research by Deloitte, 23 per cent of sales during the month will take place over the internet, with around £8 billion being pulled in by retailers, reports City AM.
Ian Geddes, UK head of retail at Deloitte, predicted the online marketplace is going to continue to grow.
"Online sales could account for close to 20 per cent of total retail spend by the end of the next decade," he forecast.
Mr Geddes added web-based retailers may also record increased activity on Christmas Day this year, as Brits make use of presents such as iPads to search for deals on the internet.
His predictions follow research published by Nielsen, which showed more than 30 million people in the UK visited one of the 200 highest-rated ecommerce sites during August 2010.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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