Quality Score ‘Important Factor in AdWords Auctions’

by Oliver Ewbank on 26th August 2010

Online companies employing Google AdWords have been advised that the Quality Score of their ads has an important bearing on their position in the service's auctions.

The Quality Score is defined by examining a variety of factors to assess how relevant keywords are to advertising text, as well as to search queries made by users.

Miles Johnson, a member of the Inside AdWords team, explained that Google has a bid simulator tool to give users of pay per click services a better understanding of how bidding can affect the performance of an advert.

"It will provide you with click, cost and impression data estimating how your ad could have performed over the last seven days had you used a different bid," the official stated.

Quality Scores are generally determined by three key factors – clickthrough rates, keyword relevance and the quality of landing pages in terms of original and pertinent content.