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by Stephen Logan on 1st July 2010
If mass-marketing approaches are not yielding any results, businesses should consider outsourcing a custom link-building campaign.
This is the opinion of Justilien Gaspard, who told readers of Search Engine Watch that if in-house IT teams are not capable of doing the work, it is better to hire professional link-building services.
While some firms may want to outsource the entire operation, others might find it useful to plan the strategy and then ask another company to handle the labour.
He said it is important to come up with several ideas before starting the link-building process so that any potential flaws or problems can be recognised quickly.
Mr Gaspard also urged businesses not to be deterred if they do not have instant success, as adjustments and modifications are part of the learning curve.
"A custom link marketing campaign won’t only increase your quality links – it will increase your online exposure," he concluded.
Meanwhile, Christian Arno recently noted for the same publication that adapting keywords into foreign languages is not always as easy as simply translating them.