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by Samantha Noble on 17th January 2011
In the new year businesses might be considering expanding and attempting to reach international audiences.
But an advice piece from Search Engine Watch suggests carrying out plenty of research before making this move.
SEO services may be a benefit, as the article says it is important to undertake professional keyword research.
This allows companies to learn a lot about their audience and the news source claims "you'd be crazy to risk your cash" without taking this step first.
It is also important to have a strategy allowing communication with target customers, which may be different in the early stages and adapt over time.
Localising the website tends to be a wise move, as this can boost the amount each customer spends and increases conversion rates, the news source adds.
An alternative way to improve these figures was recently suggested by Google's Conversion Room blog, which said analytics can make the most of an online budget.