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by Samantha Noble on 14th February 2011
Pay per click campaigns can be a good way for companies to make themselves known and advertise their services.
When things run smoothly, users of pay per click services should find the "results are great", according to a commentator for Search Engine Watch.
Jeremy Hull suggests it is important to give "devoted attention" to these schemes in order to get the best service and this includes checking each day to ensure the advertisements are showing up on search engine results pages.
Searching for the highest volume brand keywords across all engines should ensure this is the case, as well as comparing the results with expectations and competitors.
Mr Hull adds it is important to "check in and bid on your top keywords every day" in order to react to changes in strategy from others who provide similar services.
This coincides with comments from a Search Engine Land contributor, who recently said it is important to review how SEO campaigns are performing on a regular basis.