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by Stephen Logan on 25th February 2011
PPC campaigns are a useful tool for businesses, because those who see them are already likely to have considered a firm's products or services.
Outlining various online marketing methods – including pay per click services – the Bonners Ferry Herald explains: "PPC advertising allows you to invest only in advertising that you know is being read by potential customers."
And the amount to be spent on each campaign tends to be capped, meaning businesses can set a budget so they only spend what they can afford.
There are also organisations that help firms manage their online campaigns and track where their referrals are coming from, making it easier to judge the most successful initiatives, the news source notes.
It claims internet advertising is becoming increasingly important, often taking the place of traditional methods such as publicity in print publications.
Google AdWords recently introduced a new ad rotation setting for its PPC customers, allowing them to optimise their marketing for conversions.