Poor Online Marketing May Negatively Affect Sales

by Oliver Ewbank on 12th January 2011

A number of small businesses are failing with their online marketing efforts and this could negatively affect their sales.

That is according to research from Fasthosts, which found one-in-five firms believe under-investment in this matter is likely to have a poor effect on their sales for the first quarter of 2011.

SEO services may be one way to address this situation, as 41 per cent of those quizzed admitted they do not fully optimise their search engine positions.

It was noted that 28 per cent of small companies have a full understanding of their visitor numbers, perhaps suggesting they would benefit from further assistance in the matter.

Marketing director Steve Holford said: "For many small firms, battling for online visibility can be a real stress and seem too daunting a challenge to take on."

However, he explained that there are plenty of options to enhance search engine positions and gain a better understanding of online marketing.

With Search Engine Land columnist Eric Enge recently suggesting firms also have a separate SEO strategy for local customers, this may be an extra option to consider when reviewing the matter.