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by Stephen Logan on 12th March 2010
One of the benefits of introducing a pay per click campaign is that it can begin to direct traffic to a website almost instantly, it has been claimed.
An article posted on BigNews.biz explains that getting pages to the top of Google search results can often take months or even years.
However, if enterprises make use of pay per click services, such as Google Adwords, they could have their account set up and driving traffic to their website without delay.
One of the best things about the marketing solution, according to the article, is that it is an easy way of establishing awareness of the brand.
"Even if people aren’t clicking, then they might see your adverts and are now aware of you," it states, adding that adverts can also be displayed on an international level.
Kevin Gibbons recently told Search Engine Watch that marketers who enjoy working with pay per click campaigns often like to take risks and gamble with budgets to ensure that their employer gets the highest possible returns.