Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Stephen Logan on 19th August 2010
Companies can successfully combine pay per click advertising with SEO campaigns, it has been stated.
However, this is not always the case, with new websites able to make especially good use of combining the two disciplines over time, it was suggested.
"You can get quicker results with pay per click so you may want to use it when launching a brand new site," Ms Donnelly said.
She added that "link popularity is a big factor in SEO" but it may take some time to get hold of the quality links to a site that are necessary.
Earlier this week, Search Engine Watch columnist Eli Goodman explained that SEO campaigns can help improve brand awareness by pushing companies up search engine results pages.