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by Mike Essex on 10th February 2011
Paid search could prove extremely beneficial for firms that are set to merge.
An advice piece from Search Engine Land said combining two companies can bring about an array of tasks and challenges, one of which is reassuring audiences that the move will be beneficial.
"This is exactly where paid search can help. When combining brands during a merger, you should leverage it to test different messages," it states.
Pay per click services could be ideal for this, as the new source suggests it helps firms to find "the right external messaging" in order to make sure a good impression of the merger is conveyed to potential customers.
If time and effort is put into the process at this stage, it should prove fruitful in the long run, the piece adds.
Even if negative reviews appear at this time, a recent suggestion from Search Engine Watch advises acknowledging any comments and perhaps writing a clear and considered response.