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by Samantha Noble on 4th June 2010
Companies looking to utilise the potential of the internet in order to boost their brand profile are being told to factor in site load time when searching for success.
Kristine Schachinger advised readers of Search Engine Watch to consider how much front-end site code could impact on a site’s usability as well as its search engine optimisation (SEO) capabilities.
Marketers considering using PPC services learned that while businesses are already aware of the impact of download times in making a web destination more accessible to users, the difference in site-load time had not motivated development teams to invest money.
She pointed to Google webspam expert Matt Cutts’s announcement last year that speed is to play a more important role in organic search going forward and Google’s decision to add page load time to its overall quality scores for pay per click.
Mr Cutts spent a week at the end of May travelling across Europe giving "tech talks" and sharing his insight on SEO.