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by Stephen Logan on 29th March 2010
Online video is now considered to be an important part of advertising for businesses on the internet, it has been claimed.
According to Jamie Estrin, managing director of Web TV Enterprise, this part of the market is "growing significantly".
As a result, he states that 2010 has been one of the busiest he has ever seen in the sector as the demand for pre-roll ads has been higher than ever.
Video is just one of the ways in which enterprises can utilise SEO services and marketing strategies to boost their presence on the internet and get more traffic to their site.
Mr Estrin said: "With more and more premium video content going online the audience is growing all the time and with any evolving marketplace there’s lots of new players arriving there which is great."
His comments come after Utalkmarketing.com revealed that 71 per cent of marketers are planning to use video as part of their advertising campaigns over the next 12 months.