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by Stephen Logan on 23rd December 2010
Online retailers are gearing up for a bumper 24 hours of sales on Christmas Day.
According to e-retail organisation IMRG, around 4.8 million people are expected to make purchases over the internet on December 25th, with an estimated £153 million set to be spent.
David Smith, managing director of IMRG, said that the 24/7 nature of internet shopping means people with an eye for value will be looking for special offers and good bargains on the big day.
He added the recent inclement weather suffered by the UK may further improve online sales going into January.
"With many people not being able to get out to the high street sales due to the wide-ranging impact of the snow, online could see a real boost over the next few weeks," Mr Smith stated.
According to the most-recent IMRG Capgemini e-Retail Sales Index, British shoppers spent a total of £6.4 billion during November, up 21.5 per cent on figures for the same month last year.